#NimbleVlog Season 1 Episode 1 — A few days after the massive climate rally in Montreal (Canada), ORCHANGO's president & co-founder Edmond Mellina reflects on the success of young Swedish activist Greta Thunberg's movement. He highlights a key take-away for…
In an earlier post I talked about the importance of building the emotional case for change – and not just the business case. To illustrate, I used a consumer example: Volkswagen’s Eyes on the road campaign (the video is embedded in that post). I encouraged change leaders to study how others have been able to engage at an emotional level the people who had to change; and I shared some of my favourite stories from the change management literature.
I just came across another great video example, this time by
Emotions are hugely powerful. But most managers barely tap into that power when driving organizational change. That is the reason we stress to participants in our change leadership learning programs the importance of building the emotional case for change – not just the business case.