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Headshot of Edmond Mellina, ORCHANGO's President & Co-Founder

Oversees the development of our intellectual property and the delivery of our client services; directs complex consulting engagements; provides advice and coaching to senior executives, leaders and teams; facilitates learning programs, strategic planning retreats and other workshops; designs and delivers team interventions; writes articles and vlog/blog posts; speaks at corporate events and public conferences.

Edmond is internationally respected for his expertise in nimble change leadership and culture change. For the past 30 years, he has been executing strategic transformations, building agile capabilities, and advising clients across sectors in Europe, North America and the Middle East.

He is a former corporate transformation executive in drastically changing industries: CIO at Delta Hotels when Expedia disrupted the hotel business; and VP Corporate Development & General Manager USA for the technology business of Envoy Communication Group when design and marketing agencies started to become digital.

As CIO of Delta Hotels, Edmond led an ambitious transformation that allowed the company to advantageously navigate its rapidly changing industry — with disruptors such as Expedia and Travelocity entering the market. Delta expanded while realizing double-digit improvements in productivity, quality and customer service. Following CP Hotels’ acquisition of Delta and Fairmont, Edmond co-led the merger and strategic transformation of the IT function, which became a key competitive advantage. After Fairmont, he joined Sage Information Consultants as it was being acquired by Envoy Communication — an international group of design and marketing agencies. Edmond held the dual role of VP Corporate Development and General Manager USA, based out of New York City. He led the business through rapid growth and transformation before tackling the challenges brought forward by the dot-com collapse and 9/11. In 2002, he left the corporate world to start ORCHANGO.

Edmond, who is the creator of the ORCHANGO Method™, oversees the development of our intellectual property. He also led the design of The STEP UP!™ Game – our competitive simulation (“serious game”) to learn nimble change leadership for the next normal.

As a speaker, Edmond addresses audiences on change leadership, innovation and influence. He delivers speeches with the passion, humour and engaging style that are his trademarks. He brings tools, concepts and techniques to life by sharing vivid stories from the real world.

He is a guest lecturer for DeGroote School of Business’ EMBA in Digital Transformation.

Edmond’s clients span a wide spectrum of sectors: pharmaceuticals & healthcare, banking & insurance, hospitality & travel, government, retail, mining, energy, media, professional services, high-tech, manufacturing, engineering, non-profit, labour unions, etc.

His articles have appeared in business publications around the globe, such as: Director Journal of the Institute of Corporate Directors, HR Reporter, Talent Canada, Executive Digest (Canada); Effective Executive (India); Leadership Excellence (USA); Cahiers Centraliens (France); etc. In addition to his own blog, he is a past contributor to the blogs of HR People & Strategy (USA) and Strategic Capability Network (Canada).

He has been quoted as an expert source by: BBC, Inside Knowledge (UK); Le Figaro (France); Globe and Mail, Canadian Broadcasting Corporation, Report On Business Magazine (Canada); etc.

Edmond uses his #NimbleVlog to share insights with transformation leaders.

He judged the National HR Awards by Canadian HR Reporter (a Thomson Reuters publication) and the national student competition Focus 2040 by DeGroote School of Business.

Edmond served on the Board of Directors of the Strategic Capability Network from 2008 to 2021. He also chaired various functions of the association: Academic Relations; Media Relations; Strategy; Programming.

He holds a Master of Engineering from Centrale Marseille, one of the prestigious “Grandes Écoles” of France (where he learnt how to code in Prolog, the AI programming language that powers IBM Watson’s natural language processing capabilities). Edmond is also a graduate of the Ivey Executive Program. He speaks English and French, as well as some Spanish – his mom’s native language.

Edmond is a sports and outdoor enthusiast who until recently raced at the “Master 1″ level in road cycling and cyclocross. True to his French upbringing, he loves food, wine and cooking. He lives in Toronto with his wife and son.


Playlist: #NimbleVlog with Edmond Mellina

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