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A customer-focused culture for market leadership and innovation

Airbus Helicopters' Customer Delivery Day

Stories about companies losing their market dominance often concentrate on the technology-disruption angle (e.g. how Apple’s iPhone destroyed Nokia’s mobile business). The same is true when new players shake entire sectors (e.g. how Uber’s app is causing havoc to the taxi industry). However, the story of Airbus Helicopters in North America reminds us that market leadership – and innovation – is first and foremost about customer focus.

Article first written for the People + Strategy blog of HRPS (USA). The Strategic Capability Network (Canada) also published the article on its blog.

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Give a change stethoscope to your managers

The critical role that direct managers play during change – both upstream and downstream – cannot be overemphasized. They represent the real keystone of organizational change. However, managers have no time, nor need, for the kind of tools favored by internal change consultants and project teams. What do they really need then? Three things: a very concise overview of your model; stethoscope-like tools; and better influence and “light-politics” skills.

Article first written for the People + Strategy blog of HRPS (USA); and subsequently featured on SmartBrief, a content aggregator which selects “only the most important industry developments from more than 10,000 major media outlets, regional newspapers, trade publications and blogs”. The Strategic Capability Network (Canada) also published the article on its blog.

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When the business takes the lead & HR stops worrying about big data

Premier US-based association HRPS (executive arm of SHRM) invited Edmond Mellina to contribute to its brand new blog on HR, people and strategy. McKinsey’s latest Capability Building Survey results provided the starting point for the blog post…

This post also appeared on the blog of the Strategy Capability Network.

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