emotional case – ORCHANGO

Build the #EmotionalCase for change à la Greta Thunberg

Edmond Mellina — Mon, 07 Oct 2019 16:09:19 +0000

NimbleVlog Season 1 Episode 1 — A few days after the massive climate rally in Montreal (Canada), ORCHANGO’s president & co-founder Edmond Mellina reflects on the success of young Swedish activist Greta Thunberg’s movement. He highlights a key take-away for corporate leaders working on transforming their organizations. Reading time: less than 4 minutes I was in Montreal last week…

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Example of emotional case: ESA’s latest safety campaign

Edmond Mellina — Fri, 15 May 2015 20:11:22 +0000

In an earlier post I talked about the importance of building the emotional case for change – and not just the business case. To illustrate, I used a consumer example: Volkswagen’s Eyes on the road campaign (the video is embedded in that post). I encouraged change leaders to study how others have been able to engage at an emotional level the people who had to change; and I shared some of my…

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Emotional case for change: selected stories

Edmond Mellina — Wed, 03 Dec 2014 19:30:24 +0000

The three stories below are among my favorites in the change management literature. They illustrate how to build a strong emotional case for change (see my earlier post on the topic). The first two stories are about corporate change; the last one is about changing consumer behaviour. I’ve highlighted in a different colours the sections that pertain more specifically to building the emotional…

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Build the emotional case for change (not just the business case)

Edmond Mellina — Wed, 03 Dec 2014 19:27:09 +0000

Emotions are hugely powerful. But most managers barely tap into that power when driving organizational change. That is the reason we stress to participants in our change leadership learning programs the importance of building the emotional case for change – not just the business case. To help these participants understand why, we refer to the Corporate Leadership Council’s classic research…

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