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	<title>model &#8211; ORCHANGO</title>
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		<title>Non-profit brand and culture go hand in hand</title>
		<link>https://orchango.com/non-profit-brand-and-culture-go-hand-in-hand/</link>
					<comments>https://orchango.com/non-profit-brand-and-culture-go-hand-in-hand/#_comments</comments>
		
		<dc:creator><![CDATA[Edmond Mellina]]></dc:creator>
		<pubDate>Tue, 16 Dec 2014 22:59:09 +0000</pubDate>
				<category><![CDATA[Mini-tools]]></category>
		<category><![CDATA[Published articles]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[client story]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[culture change]]></category>
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		<category><![CDATA[model]]></category>
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					<description><![CDATA[How brands can walk the talk&#8230; Edmond Mellina wrote this article for a special issue of Effective Executive (India) on the non-for-profit sector. To illustrate his points, Edmond drew on our firm’s consulting engagement with a non-profit client respected internationally for its poverty alleviation activities. If you prefer to read the PDF printout from Effective Executive magazine&#8230;]]></description>
										<content:encoded><![CDATA[<p>How brands can walk the talk… Edmond Mellina wrote this article for a special issue of Effective Executive (India) on the non-for-profit sector. To illustrate his points, Edmond drew on our firm’s consulting engagement with a non-profit client respected internationally for its poverty alleviation activities. If you prefer to read the PDF printout from Effective Executive magazine , click here.</p>
<p><a href="https://orchango.com/non-profit-brand-and-culture-go-hand-in-hand/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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