culture – ORCHANGO https://orchango.com Transform your business. Make it nimble. Thu, 21 Sep 2017 13:11:52 +0000 en hourly 1 https://orchango.com/wp/wp-content/uploads/2016/04/cropped-orchango-logo-circles-512-512-1-32x32.png culture – ORCHANGO https://orchango.com 32 32 A customer-focused culture for market leadership and innovation https://orchango.com/customer-focused-culture-for-market-leadership-and-innovation/ https://orchango.com/customer-focused-culture-for-market-leadership-and-innovation/#_comments Mon, 15 Aug 2016 14:11:00 +0000 http://new-orchango.com.s218162.gridserver.com/wp/?p=6219 Stories about companies losing their market dominance often concentrate on the technology-disruption angle (e.g. how Apple’s iPhone destroyed Nokia’s mobile business). The same is true when new players shake entire sectors (e.g. how Uber’s app is causing havoc to the taxi industry). However, the story of Airbus Helicopters in North America reminds us that market leadership – and innovation – is…

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]]> https://orchango.com/customer-focused-culture-for-market-leadership-and-innovation/feed/ 0 6219 Non-profit brand and culture go hand in hand https://orchango.com/non-profit-brand-and-culture-go-hand-in-hand/ https://orchango.com/non-profit-brand-and-culture-go-hand-in-hand/#_comments Tue, 16 Dec 2014 22:59:09 +0000 http://new-orchango.com.s218162.gridserver.com/wp/?p=4068 How brands can walk the talk… Edmond Mellina wrote this article for a special issue of Effective Executive (India) on the non-for-profit sector. To illustrate his points, Edmond drew on our firm’s consulting engagement with a non-profit client respected internationally for its poverty alleviation activities. If you prefer to read the PDF printout from Effective Executive magazine , click here.

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