Bonjour Marc,
I often say that “you have to paint both the Abyss and the Lighthouse”. By that I mean talk about what will happen in we don’t change (the Abyss) as well as what will happen if we do change (the Lighthouse). Indeed, people need both a push and a pull during times of change. The Abyss provides the push; the Lighthouse the pull.
The positive message of the Lighthouse counter-balances the negative message of the Abyss. But usually you start by putting the emphasis on the negatives i.e. the Abyss.

Shock Marketing. Love it. Can’t say enough about the message, but I also realize the power of this type of approach when it comes to “Change” within an organization. So the question becomes “Is this how i demonstrate what happens if we DON’T change, or if we DO change?”.

Thanks John.
VW makes good cars. Keep those eyes on the road 😉