skip to Main Content
+1-416-607-6474 info@orchango.com

A customer-focused culture for market leadership and innovation

A Customer-focused Culture For Market Leadership And Innovation

Stories about companies losing their market dominance often concentrate on the technology-disruption angle (e.g. how Apple’s iPhone destroyed Nokia’s mobile business). The same is true when new players shake entire sectors (e.g. how Uber’s app is causing havoc to the taxi industry). However, the story of Airbus Helicopters in North America reminds us that market leadership – and innovation – is first and foremost about customer focus.

Article first written for the People + Strategy blog of HRPS (USA). The Strategic Capability Network (Canada) also published the article on its blog.

Read More

Where should we locate our innovation team?

Where Should We Locate Our Innovation Team?

A discussion with an intrapreneur got the author to think about the pros and cons of embedding an innovation team in a tech hub or similar innovation district.

Article first written for the People + Strategy blog of HRPS (USA). Also appeared on the blog of the Strategic Capability Network (Canada).

Read More
Back To Top
Search