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Edmond Mellina

Oversees the development of our intellectual property and the delivery of our client services; directs complex consulting engagements; guides & coaches clients’ senior executives, mid-level / front-line leaders and teams; facilitates learning programs, strategic planning retreats and other workshops; writes articles and blog posts; speaks at corporate events and public conferences.

Edmond is internationally respected for his expertise in nimble change management for the age of digital disruption. For over 25 years, he has partnered with public and private sector clients in Europe, North America and the Middle East to build their change capabilities while helping them win in an increasingly digital world.

He is a former corporate transformation executive in drastically changing sectors: CIO at Delta Hotels when Expedia disrupted the hotel business; and VP Corporate Development & General Manager USA for the technology business of Envoy Communication Group when design and marketing agencies started to become digital.

As CIO of Delta Hotels, Edmond led an ambitious transformation that allowed the company to advantageously navigate its rapidly changing industry — with disruptors such as Expedia and Travelocity entering the market. Delta expanded while realizing double-digit improvements in productivity, quality and customer service. Following CP Hotels’ acquisition of Delta and Fairmont, Edmond co-led the merger and strategic transformation of the IT function, which became a key competitive advantage. After Fairmont, he joined Sage Information Consultants as it was being acquired by Envoy Communication — an international group of design and marketing agencies. Edmond held the dual role of VP Corporate Development and General Manager USA, based out of New York City. He lead the business through rapid growth and transformation before tackling the challenges brought forward by the dot-com collapse and 9/11. In 2002, he left the corporate world to start ORCHANGO.

Edmond is the creator of the ORCHANGO Method™; our Learn-and-Execute® methodology; our Change Capability Building Roadmap; and our 4-Stage Change Capability Building Model. He was also the lead designer for STEP UP!™ (our learning game / simulated experience that teaches nimble change management) and CHECK UP!™ (our special survey to measure and drive nimble change & innovation capabilities in organizations).

As a speaker, Edmond addresses audiences on change, innovation, teamwork and influence. He delivers speeches with the passion, humour and engaging style that are his trademarks. He brings tools, concepts and techniques to life by sharing vivid stories from the real world.

Edmond’s clients have included: Islamic Development Bank Group; Ubifrance; Sun Life Financial; Transat A.T.; Purolator Courier Services; FundSERV; Technical Standards and Safety Authority; Government of British Columbia; Toronto Community Housing Corporation; Travel Industry Council of Ontario; tripcentral.ca; Confédération Générale des Travailleurs; SEIU Healthcare; Unifor; Groupe Média TFO; Law Society of Upper Canada; Loblaw; Hydro Québec; Conference Board of Canada; De Beers; etc.

Edmond’s articles have appeared in business publications around the globe, such as: Director Journal of the Institute of Corporate Directors (Canada); Effective Executive (India); Leadership Excellence (USA); HR Reporter and Executive Digest (Canada); Cahiers Centraliens (France); etc. In addition to his own blog, he is a past contributor to the blogs of HR People & Strategy (USA) and Strategic Capability Network (Canada). He has been quoted by The Globe and Mail, CBC, ROB Magazine (Canada); BBC, Inside Knowledge (UK); Le Figaro (France); etc.

He is a judge for Canadian HR Reporter / Thomson Reuters’ National HR Awards. He also judged Focus 2040, the national student competition hosted by DeGroote School of Business.

Since 2008, Edmond serves on the National Board of Directors of the Strategic Capability Network.

He holds a Master of Engineering from Centrale Marseille, one of the prestigious “Grandes Écoles” of France (where he learnt how to code with Prolog, the AI programming language that powers IBM Watson’s natural language processing capabilities). Edmond is also a graduate of the Ivey Executive Program. He speaks English and French, as well as some Spanish – his mom’s native language.

Edmond is an avid cyclist who until recently raced at the “Master 1″ level in road and cyclocross. True to his French upbringing, he loves food, wine and cooking. He lives in Toronto with his wife and son.

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